Latest Articles


How brands are getting involved with music in this digital age

Last updated: 03/30/2020

When life feels jolly rotten, music is something people haven’t forgotten. On the power of music in creating connections, a key discussion at The Drum’s Digital Transformation...

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How and why your marketing messages should change during Coronavirus

Last updated: 03/29/2020

How and why your marketing messages should change during Coronavirus March 23, 2020 Login to rate this article 0 No votes yet In our current state of uncertainty, it can be hard...

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What Makes a Great Sales Landing Page?

Last updated: 03/29/2020

Law What Makes a Great Sales Landing Page? If you want to sell products or services, you have to attract attention to them. And if you want to attract attention to them in the...

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10 Amazing B2C Video Marketing Tips You Have to Try

Last updated: 03/29/2020

By 2022, online videos will make up more than 82% of all consumer internet traffic. That’s a notable number, but what it says is that video is the future of online marketing. We...

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Social Media Can Help Businesses Through a Recession — Shana Bull, Digital Marketing

Last updated: 03/29/2020

As Scott Ginsberg, motivational speaker and business blogger wrote in a recent article titled How to Dance in the Rain of Our Current Economic Storm:  In tough times, I still...

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7 Employee retention strategies that actually work

Last updated: 03/29/2020

7 Employee retention strategies that actually work A quick reminder for CHROs and managers to remember the fundamental principles of effective employee retention strategies. In...

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How to Build Your Social Media Marketing Strategy in a Globalized World

Last updated: 03/28/2020

It’s certainly been an interesting time for social media marketing strategy, and for globalization. As current events continue to unfold, we’re proud to bring you, ‘The...

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9 Ways Healthcare Marketers Should Utilize Social Media

Last updated: 03/28/2020

Social media is no longer a marketing afterthought for companies and organizations. Every major brand is present across the major social media platforms, and they are actively...

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5 Employee Engagement Strategies for Remote Workers - Glassdoor for Employers

Last updated: 03/28/2020

COVID-19 is suddenly and drastically changing the way we work. For employers and employees, this represents a host of challenges — even for industries that don’t rely on events...

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Just 8% of consumers think brands should stop advertising due to the coronavirus outbreak

Last updated: 03/28/2020

Consumers believe staff welfare should be a company’s first priority, while brands also have a role to play in supporting governments and wider society through the crisis. The...

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