Latest Articles


7 Artificial Intelligence Marketing Bots Every Brand Builder Ought to Know

Last updated: 11/18/2019

Bots are the hottest thing to hit business building since the smartphone. Instead of creating apps to interact with their customers, businesses are now building bots...

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Brand safety: Balancing risk and opportunity for your organization - Marketing Land

Last updated: 11/17/2019

Imagine a seesaw with a flamingo on one side and a grizzly bear on another. How would you ever stabilize them? That is how most digital marketers feel when they ask me to help...

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Brands Can Now Remove Negative Comments on Paid Social Posts

Last updated: 11/17/2019

A certain chicken sandwich touched off the Great Twitter War of 2019 over the summer. Pair that energy with the criticism that some influencers can garner by posting sponsored...

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How to Influence Your Personal Brand on Social Media Before Someone Else Does

Last updated: 11/17/2019

Regardless if you’re searching for a job, seeking a promotion, or growing your business, building a personal brand can help you achieve these goals. More importantly, having...

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Social Buzz: Why is social media marketing not as much fun as it used to be?

Last updated: 11/17/2019

Social media has come of age, but some would say in doing so the platforms introducing their own rules and best practices have killed the fun that came from interacting with new...

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These Are the Top Ecommerce Community Influencers in 2019

Last updated: 11/17/2019

The ecommerce community is growing constantly, and it’s full of brilliant minds. Through reading blogs, listening to podcasts, and learning from companies, we see just how...

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Measuring Brand Equity For B2B Brands | Branding Strategy Insider

Last updated: 11/16/2019

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. Readers know, we regularly answer questions from marketers everywhere....

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How Brands Can Shape Positive Customer Feelings | Branding Strategy Insider

Last updated: 11/16/2019

Often, as marketers, strategists, and leaders, we want only high-level interpretations of meaningfulness—brand recall, favorability, and preference. But that idea of...

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Why Do Different Generations Use Social Media? - Marketing Charts

Last updated: 11/16/2019

For the past few years, Facebook has experienced a decline in usage among younger generations while other social media channels like Instagram have taken the lead. This is...

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How to Use the Fear of Missing Out (FOMO) for Your Social Marketing

Last updated: 11/16/2019

What’s everyone but me doing?! Keep your audience curious about what your brand is up to.  Fear of missing out (FOMO) is the idea that other people are enjoying experiences …...

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