Latest Articles


How to Use Demographic Data to Grow your Brand

Last updated: 02/22/2020

Before there was a thing called the internet – brands used demographic data to understand, segment, and convert people to customers. With the massive amounts of data almost...

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4 Steps to Build a Memorable Brand Identity in 2020 - Chelsea Krost

Last updated: 02/21/2020

Do you know what Coca-Cola, Nike, and McDonald’s have in common?  Well, if you ask around, you’ll see that everyone knows each brand’s iconic logo and trademark. Developing a...

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7 Fatal Social Media Mistakes in Your Corporate Communications

Last updated: 02/21/2020

Social Media have long since established themselves as valuable platforms for corporate communication. Whether traditional businesses or startups, hardly any business can afford...

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5 Ways Employees Make Your Brand A Reality - Heidi Cohen

Last updated: 02/21/2020

Heidi Cohen 5 Ways Employees Make Your Brand A Reality Posted on September 18, 2013 by Heidi Cohen in Branding , Customer | 2 Comments Your Employees Are Your Brand Your...

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6 Amazing Packaging Design Ideas for 2020 That Are on Point - Web Design Ledger

Last updated: 02/21/2020

You’re here because you’re looking for amazing packaging ideas for 2020. Well, you’re in luck, because I’m showing you 6 ideas for you to implement this year into your...

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7 Ways to Reduce Images and Videos File Sizes for the Web

Last updated: 02/21/2020

7 Ways to Reduce Image and Video File Sizes for the Web We’ve posted before about how to optimise images and videos for the web.  Still, in this post, we will drill down into...

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Email Marketing: Content and Design Tips to Set Yourself Apart |

Last updated: 02/20/2020

Everyday someone sends me a newsletter, some of these I have subscribed to and others I haven’t. I actually study many of these email newsletters as I love to look at the...

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How to use Video Content to Improve Page Ranking

Last updated: 02/20/2020

Using video content has become one of the most useful Google SEO tactics to increase your website’s visibility, exposure, and SERP rankings. Over the past few years, Google’s...

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Creating social media content: 8 ideas to inspire you

Last updated: 02/20/2020

Confession time! When it comes to social media marketing, creating content is what I struggle the most with. I think many social media marketers will find it relatable: creating...

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Email Marketing Trends In 2020 You Should Know About – DBI

Last updated: 02/20/2020

You might have heard that email marketing is dead. However, numbers do not actually support this. According to Statista, it is estimated that email usage will grow by 2-3%...

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