Latest Articles


How Does Branding Work? How Do We Manage Our Brand to Attract Customers?

Last updated: 04/05/2020

Many people associate a brand with a logo or a name… But it’s so much more! Your brand defines everything about your company. Branding’ was originally the identifying marks...

Read full article


Ensure That Your Customer Relationships Outlast Coronavirus

Last updated: 04/04/2020

We’ve made our coronavirus coverage free for all readers. To get all of HBR’s content delivered to your inbox, sign up for the Daily Alert newsletter. The Covid-19 pandemic has...

Read full article


Is Instagram good for small businesses? | KnowTechie

Last updated: 04/04/2020

Instagram and small businesses go hand in hand. In today’s digital age, where billions of people use social media, it’s hard to imagine a business without a presence on...

Read full article


Five employee engagement strategies for remote workers

Last updated: 04/04/2020

COVID-19 is suddenly and drastically changing the way we work. For employers and employees, this represents a host of challenges — even for industries that don’t rely on events...

Read full article


25 Key Remote Work Statistics for 2020 | Engage Blog

Last updated: 04/04/2020

Employee Engagement 25 Key Remote Work Statistics for 2020 25 Key Remote Work Statistics for 2020 April 1, 2020 Last Updated: April 1, 2020 As you wade through the midst of what...

Read full article


Overcoming distance: how brands can bring us together

Last updated: 04/04/2020

Covid-19 has interrupted the marketing efforts that we have all spent months planning. The new normal - from the safe confines of our homes - means social media is the world's...

Read full article


Top 7 Social Media Marketing Trends For 2020 and Beyond

Last updated: 04/03/2020

If you want to be one step ahead of your competitors, the first thing you need to do is to get yourself acquainted with some of the best social media marketing trends that will...

Read full article


Does Your Blog Need Its Own Social Media Channels?

Last updated: 04/03/2020

If you were to take a quick scroll down my Instagram feed, you'd see the three types of accounts I follow: reality TV stars, musicians, and food bloggers. Yes, you read that...

Read full article


What does coronavirus mean for brands on social media? | WPP

Last updated: 04/03/2020

The coronavirus pandemic represents uncharted territory for businesses. Companies are being challenged on multiple levels: consumers are asking questions not just about their...

Read full article


5 Things a Small Business Should Consider During a Downturn

Last updated: 04/03/2020

No matter what your business is, you are likely to have been impacted by the coronavirus outbreak Covid-19. As a result, your business activities have probably reduced or even...

Read full article