Latest Articles


How Brands Can Maximize ROI With Content Personalization

Last updated: 03/12/2020

Are you personalizing the content you create for your specific audience? If not, you could be missing out on a golden opportunity to maximize ROI. In Evergage’s 2019 Trends in...

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The State of Retail – What to Expect in 2020

Last updated: 03/10/2020

Retail is continuing to undergo significant transformation. Digital channels have provided consumers with seemingly endless options on which to research, read review, find...

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Trends and Strategies Shaping Social Media Marketing in 2020 (#SMTLive Recap)

Last updated: 03/10/2020

The first #SMTLive Twitter chat of 2020 (and the new decade) was one to remember.  Our topic of conversation was "Discussing Social Media Marketing Goals for 2020". We had a...

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Building Trust in the Promo Industry

Last updated: 03/10/2020

Fake news, bogus online reviews, dishonest influencers – it’s no wonder consumer trust is eroding. But by building relationships, promo companies can be a breath of fresh air in...

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8 Smart Solutions to Do More in Less Time! / PromoJournal - Promo Biz Coach

Last updated: 03/10/2020

Do you find yourself working evenings and weekends just trying to catch up? The day-to-day operations of running a successful promotional products business can be challenging....

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How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices

Last updated: 03/09/2020

How to Use Twitter Native Video for Business: 10 Content Ideas + 5 Best Practices It's every smart and social, savvy digital marketers dream to reach their audience in a human,...

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5 Ideas to Boost Employee Retention - Boundless

Last updated: 03/09/2020

Imagine you spend 4 months interviewing and searching for the perfect candidate for an open marketing position. After fielding through nearly a hundred resumes and interviewing...

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8 Ways to Help Your Business Succeed

Last updated: 03/09/2020

If you want your small business to succeed, you need to know where you are, where you want to go and how to get there. Maria Brady was ready to make a career change. It was...

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The Powerful Relationship Between Culture and Growth

Last updated: 03/09/2020

There is a powerful relationship between culture and growth. David Altounian, the Associate Dean of Academic Programs and the MBA director at the Bill Monday School of Business...

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The Value in Going Viral (And Five Steps to Improve Your Odds)

Last updated: 03/08/2020

A man who used to be an editor for Upworthy followed me on Twitter. In his bio it said, "I can't make that thing your boss cares about go viral." Neither can I, but Captain...

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