SEO-friendly web design is absolutely crucial – and this article will walk you step by step through the 5 most important parts of making a site that Google loves. Not necessarily on the web-development side, because in that case – there are significantly more steps. But on the actual visual layout of the site, what elements can you include or not include that will make a site more likely to be respected by Google?
You might think I’m talking about ‘keyword stuffing’ but besides one or two places, that’s not what this is referring to.
Perhaps SEO-friendly web design means making the website look messy, and messing up usability. Nope.
Actually, the SEO-friendly elements I’m suggesting you include are actually extremely good for usability. And particularly in this first items case, the whole reason we want to include it – is because it’s presence generally keeps people on the site longer – sending good ‘user experience’ signals back to Google – and ‘time on site’ is huge for getting higher rankings.
500-700+ words even on the home page, and service pages
Why include so much content? Especially in a world that prizes ‘apple-esque’ simplicity and white space so much? For two reasons:
Not just super quirky marketing headlines that don’t have the service in them.
There are ways to inspire people to take action AND get your keyword into the headline. The best headlines do both, but you can also style the H1 smaller than the real headline you want to stick out ( a little code trickery) if you can’t accomplish this naturally.
Here are a couple of examples of persuasive headlines that also bring in the keyword phrase:
Interlinking is massive in keeping ‘crawl budget’ efficient, and increasing the authority of the linked pages.
This inter-linking makes it more likely these pages will show higher in search results.
Not only is this good for user experience, but this inter-linking / “content-silo-ing” also creates subject matter association that’s good for rankings.
When a cluster of pages has it’s own navigation, and is all on a concentrated subject matter – you start to have what is called a content ‘silo.’ For strict SEO purposes, the pages are supposed to only be linked to from a central hub, and not elsewhere on the site – to concentrate the topic authority and allow for that one central hub page to rank for the broader topic.
But side menu’s and other types of sub-menus are amazing for this general concept to drive topical relevance in a particular part of the site, and to create an SEO benefit and a user experience benefit.
Make the blog easy to read with typography, create a bigger first paragraph, and lead with an image. Making the content inviting and curating the easy reading vibe, will help you get people addicted to reading content on your site – and decrease ‘bounce rate.’
Here’s the little checklist for a more editorial, SEO friendly, and bounce rate decreasing blog section to your site:
Take away that content areas are extremely important.
Whether it’s Q&A sections, or just areas for big sections of text to be paired with alternating images – should run into the 500-1000 word range, and will allow the site you’re creating to be seen by a lot more people.
So SEO-friendly website design is a means to get more folks looking at your work! Go get em’!