Articles about online advertising

6 Powerful Video Marketing Tips for 2020 Gleaned from Our Latest Survey

Last updated: 03/02/2020

Video popularity is at an all-time high and this is a trend will continue to grow in the coming years. But how can you as a marketer stand out and make sure your audience is...

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Get Work Partners with Google to help Tradespeople Grow their Businesses - Ad Tech Daily

Last updated: 02/05/2020

Lancashire, United Kingdom: Get Work has partnered with Google to provide a fully automated lead generation service for tradespeople. Their service launches nationwide in the...

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6 Ways to Measure Success in Social Media Campaigns | The Online Advertising Guide

Last updated: 01/08/2020

Social media offers profitable opportunities for marketers. But like other channels, social media marketing needs to be measured in order to be effective. If you’ve read any top...

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Keeping brands safe in a programmatic world

Last updated: 09/22/2019

Recent revelations that major brands and political parties have inadvertently funded terrorism through their online advertising highlights just how easy it is for premium...

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The future of search for brands is to be heard

Last updated: 09/21/2019

My two-fingered typing has improved over the decades. Of course, it’s had to speed up and adapt to different hardware for the always-on business world we operate in. But back in...

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Using People-Based Marketing to Abandon Stereotypes and Increase ROI

Last updated: 09/17/2019

It’s easy to make assumptions about people based on the car they drive. Nissan Leaf drivers must be keen environmentalists. Mercedes drivers are no doubt business executives on...

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Banner Ads 120% More Effective Than Video Ads

Last updated: 09/09/2019

The Creative Ad Index report by mobile user acquisition firm Liftoff found that banner ads are 120% more effective when it comes to mobile advertising in comparison to video...

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Google Improves Smart Bidding; Facebook Updates Political Ad Policy

Last updated: 09/09/2019

Hey, everyone! Welcome back to another edition of the online advertising news round-up. Today, we’ll talk about Google’s debut of smart bidding seasonality adjustments,...

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Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it

Last updated: 09/02/2019

Grow Your Business in a Downturn by Optimising Advertising Instead of Reducing it PerformanceIN Everyone is starting to get rattled about a potential no...

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Google plans to clean up the web with Chrome ad blocker next year

Last updated: 08/11/2019

Google will introduce an ad blocker to Chrome early next year and is telling publishers to get ready. The warning is meant to let websites assess their ads and strip any...

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