No one wants to own or even work in a business that no one is talking about. As a business owner you need to do something to get people speaking about you and your business. Creating this buzz about your business is becoming more and more important, as businesses no longer have to compete with a handful of local competitors but with the Internet competitors can be everywhere. If you can set yourself apart from the pack and get people talking, you will win lots of new customers… let’s look at a few ways of achieving this.
Press releases are still viable and an important ways to get buzz about your business, even in this day of social media and blogging, press releases still work. Press releases should be sent out to specific contacts every time you have something newsworthy to report, the secret to press releases is simple, help the person receiving the information understand your news story, show them that its of interest to their readers and make it super easy and ensure your press release is not simply a sales letter in disguise.
Everyone loves Infographics and they really do get shared around, infographics are long, pictorial graphics that tell a story about the data and information that you have. These are great ways to encourage sharing, especially if you include data that is relevant for your audience that they’ll enjoy.
Having a book launch with a free Kindle book is a great way to create buzz. Ask the people who download the book for free to give you a review and feedback, which will help move your book up on the list that Kindle recommends to people.
While you might not be able to just create a viral video (if only it was that easy), if you create regular videos that are of interest to your audience then one of them is bound to resonate enough to go viral at some point.
I know Facebook contests have lost some of their shine, how they are still a great way to create buzz about your business. You can have them on Facebook, Twitter, Pinterest, your blog… wherever you want. Just follow the rules of the social media platform and make sure your prizes are relevant to your audience and your contest meets any local gambling type requirements.
These are great ways to build your email list and get buzz about your business. A good way to do it is to ask other people to do them with you so that you can both promote it and double your audience.
A YouTube channel can be almost as good as having a television show if you plan out the content you want to do, post content on a consistent and regular basis, and try to be as professional as you can be.
If you want to create buzz about your business, using social media is a great way to do it, in fact it’s the only real way most businesses have. Try these seven different ways and monitor the engagement, results you get. Keep doing new things as often as you can to keep the buzz going and pretty soon you’ll find everyone that is anyone in your industry is talking about you.