Articles about branding


How to Use Demographic Data to Grow your Brand

Last updated: 02/22/2020

Before there was a thing called the internet – brands used demographic data to understand, segment, and convert people to customers. With the massive amounts of data almost...

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4 Steps to Build a Memorable Brand Identity in 2020 - Chelsea Krost

Last updated: 02/21/2020

Do you know what Coca-Cola, Nike, and McDonald’s have in common?  Well, if you ask around, you’ll see that everyone knows each brand’s iconic logo and trademark. Developing a...

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The 4 Paradoxes Of Connected Consumers

Last updated: 02/19/2020

Young and old, we are all swimming in the waters of digital connectivity and social networks. And what was once a linear purchase journey is now a labyrinth of multiple touch...

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Personal Branding: How to Grow Your Social Media Audience

Last updated: 02/18/2020

With billions of active users, social media has incredible power to fuel your personal branding strategy. But a lot of that power depends on the size of your social media...

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3 Ways to Elevate the Brand-Consumer Relationship

Last updated: 02/17/2020

Valentine’s Day, with its history of phone orders for flower delivery, can be called the original direct-to-consumer holiday. And the 24-hour festival of affection captures...

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5 Tips For Branding Your Startup On Social Media

Last updated: 02/15/2020

Law 5 Tips For Branding Your Startup On Social Media When establishing your startup, getting your target market to know and remember your brand should be one of your top...

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Customers want more text-based customer support options from brands - Marketing Land

Last updated: 02/15/2020

When asked about customer support preferences, 72% of consumers age 18 to 64 said having the ability to text with a live agent in real-time would improve their overall customer...

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How Big Companies Spy on Your Emails

Last updated: 02/13/2020

The popular Edison email app, which is in the top 100 productivity apps on the Apple app store, scrapes users' email inboxes and sells products based off that information to...

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How to Make - or Break - Your Brand with Micro Influencer Marketing

Last updated: 02/12/2020

Micro influencer marketing is all the rage – but do you really fully understand who they are and how they can make – or break – your brand? Let me speak from experience,...

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Understanding and Measuring Brand Growth

Last updated: 02/10/2020

Brand growth is always an exciting prospect and a welcomed outcome. And when it’s happening, you’ll feel proud of all the hard work you’ve put into your brand. That said, the...

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