Articles about brand management


Resolutions 2020: Let's Start With Preventing Digital Addictions in the Workplace

Last updated: 01/20/2020

Resolutions 2020: Let's Start With Preventing Digital Addictions in the Workplace Staff Writer Popular Posts Chiradeep is a content marketing professional with 8 Years+...

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Positioning Your Brand | Branding Strategy Insider

Last updated: 12/07/2019

Perhaps the most important brand management activity is positioning the brand properly.  A well-positioned brand addresses important consumer benefits in unique and compelling...

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What Is Necessary For A Branding Exercise? | Branding Strategy Insider

Last updated: 12/07/2019

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from...

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Measuring Brand Equity For B2B Brands | Branding Strategy Insider

Last updated: 11/16/2019

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. Readers know, we regularly answer questions from marketers everywhere....

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How Brands Can Shape Positive Customer Feelings | Branding Strategy Insider

Last updated: 11/16/2019

Often, as marketers, strategists, and leaders, we want only high-level interpretations of meaningfulness—brand recall, favorability, and preference. But that idea of...

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Brand Management In The Age Of AI | Branding Strategy Insider

Last updated: 08/13/2019

A few years ago I was asked to participate in a breakout session pitting a bunch of entrepreneurial Silicon Valley marketers in the same room against some serious Fortune 500...

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5 Easy Steps to Improve Your Online Brand Reputation – Cope Sales and Marketing

Last updated: 08/02/2019

You’re going out for dinner, and want to try out somewhere different you haven’t been before – how do you decide where to go? Today, such decisions are usually informed by...

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Build Living Brands in an Increasingly Digital World | Prophet Thinking

Last updated: 07/22/2019

Virtual reality, the Internet of Things, and invisible interfaces are just the latest digital technologies to move in a blink of an eye from futurist dreaming to present-day...

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7 ways in which managers can degrade their employee's productivity

Last updated: 07/14/2019

Creating an inspiring environment to fuel employee productivity is easier said than done. For any business, employee productivity is important. The more efficient the employees...

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9 Insights For Meaningful Brand Differentiation | Branding Strategy Insider

Last updated: 06/18/2019

The pressure for brands to own unique value in the mind has never been greater for the simple reason; choice is the enemy of customer focus. A growing adversary, choice is the...

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