Articles about brand development


10 Rules Of Brand Development | Branding Strategy Insider

Last updated: 11/05/2019

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers...

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5 Gaps Between Brand Strategy Theory And Practice | Branding Strategy Insider

Last updated: 08/08/2019

As marketers we come close to taking brands for granted. But while most now get the theory, the practice of brand-building is not as simple as many would like to believe. When...

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The Strategy Behind Successful Brand Names | Branding Strategy Insider

Last updated: 07/26/2019

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today...

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The Strategy Behind Successful Brand Names | Branding Strategy Insider

Last updated: 07/22/2019

Branding Strategy Insider helps marketing oriented leaders and professionals like you build strong brands. BSI readers know, we regularly answer questions from marketers. Today...

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Solving Brand Challenges With The Paradox Process | Branding Strategy Insider

Last updated: 07/19/2019

The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain...

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Solving Brand Challenges With The Paradox Process | Branding Strategy Insider

Last updated: 07/18/2019

The Paradox Process is a model for brand development that when applied works for many brands facing complex challenges. Its primary purpose is to get insight into consumer pain...

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Cornerstones Of Strategic Brand Development | Branding Strategy Insider

Last updated: 05/30/2019

Brands are symbols full of many different kinds of impressions and meaning. The ideas surrounding your brand provide the most valuable insights for helping any business...

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Beyond The Purpose Of Brand Purpose | Branding Strategy Insider

Last updated: 05/27/2019

A decade ago, the whole idea of “purpose” inspired brand development and management was far from mainstream. A few visionary companies — starting with Johnson & Johnson and its...

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