Articles about advertising


3 Major Differences Between Google Ads and Microsoft Advertising

Last updated: 02/11/2020

It does not take much effort for an advertiser to import their campaigns from Google Ads straight into Microsoft Ads. But the most common mistake I tend to see is optimizing...

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7 SEO Processes That Get Easier with Increased PageRank/Domain Authority - Whiteboard Friday

Last updated: 02/09/2020

A rising tide lifts all ships — and it's similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today's...

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Google Search Console launches new removals tool - Search Engine Land

Last updated: 02/06/2020

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy. Google has launched a new removals tool within Google Search Console. This tool...

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Here's Why Influencers Are Focused on Being Advocates

Last updated: 01/27/2020

In 2020, we will see a fundamental shift in how people think about the world. This is due to the growing pressure of issues threatening human existence: climate change, space...

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9 Tips for Advertising Your Business to Hit Your 2020 Goals

Last updated: 01/23/2020

Figuring out where you should spend your advertising dollars is never an easy task. There are times when you seem to throw money at marketing, and nothing sticks. While online...

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The digitalisation of outdoor advertising

Last updated: 01/22/2020

2019 was the year when the marcomms industry awoke to the power of big data and algorithm. Whether it is data collecting or using data for more intelligent targeting, one thing...

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5 Reasons You Need Email Marketing For Your Success

Last updated: 01/21/2020

Do you have a blog or website that you just started? Are you a bit lost on how to keep your readers? Maybe you have products that you want to sell or affiliates you want to tell...

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How to Track Offline Conversions in Microsoft Advertising

Last updated: 01/17/2020

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the...

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Experiential Marketing Trends to Watch for 2020

Last updated: 01/08/2020

Brand activations have come a long way in achieving consumer engagement. The last few years, in particular, saw experiential marketing steadily mature, from a quirky niche...

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Facebook Advertising Fraud - What You Need to Know | Right Mix Marketing

Last updated: 01/08/2020

Facebook has demonstrated to be a force to reckon in the digital space. As it continues to grow, so does its potential problems, such as ad fraud. The problem is so significant...

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